Here’s a common dilemma: should you focus on just a single blog or spread your time across multiple blogs? As with many decisions, the answer rests inside you. However, I’ll do my best to help you weigh your options quickly.
First, let’s reflect a little:
- Are you an experienced internet user?
- Are you a good writer?
- Are you able to multitask well?
If you answered YES to all of the questions, then you can consider running more than one blog site. On the flip side, if you even answered NO to any of the questions, I would start with just one and revisit this decision on a future date. Here’s why:
If you are not an experienced internet user, you will struggle with basic concepts. I have met many wannabe bloggers who need help creating a facebook account. That’s not a lie! My assumption is if you can’t figure out a way to do something that is intuitive to a twelve-year old, then you should probably take baby steps when starting a new venture like this. Otherwise, it will be incredibly overwhelming and you will eventually look for “opportunities” to give up.
If you are not a good writer, then you’re going to be spending too much time creating content. Sure, you can buy content or aggregate it from another site but that’s not really the best way to run your first blog site. The best method is still creating your own original content and doing it regularly. Ideally, for someone with a full-time job, a realistic number is 4-7 posts per week (once a day is perfect if your schedule allows). How are you going to do that for two, three, or more sites if you can’t quickly decide on your topic, write an interesting blurb, and get your point across in a very efficient manner?
If you are not a good multitasker, then you will find running multiple blog sites very difficult to manage. Even though I am only actively focused on two right now, I have several blog sites on auto-pilot that I mildly pay attention to. Every day, I know how my sites are doing, look at variances in their performance, and evaluate options. I can tell you firsthand that it is not hard to confuse what you do on one site vs. another.
For me, as I stated earlier, I run multiple blogs. I started several blogs years ago but my main focus right now are on two blogs, Free Blog Help dot Com being one of them. This is a niche I know well since I have created strategies and tactics for websites for some of the largest companies in the world. I am computer and internet savvy and I feel that anything I don’t know, I can learn quickly. I am also very efficient at getting my ideas across and even in high school I recall writing fifty-page papers in less than a day while my peers were spending weeks at a time creating much shorter works. Finally, I am wired to multitask. For example, as I’m writing this post, I have several screens up monitoring other things, I’m watching TV, and am on the phone with one of my partners.
Could I handle ten blog sites? Probably. However, there’s only so much time in a day and my goal is to be smart about my businesses. That includes getting the biggest bang for the buck. I choose to stick with my niches and focus on harvesting what I have. That doesn’t mean I won’t start another blog site tomorrow but the point I’m trying to make is just because you can, doesn’t mean you always should. If you look around, I’m sure you could find very successful bloggers with many sites and struggling bloggers with just one site. My suggestion is to start with one and use that as your playground. Remember, although writing fresh content is a key ingredient, there are a lot of other things you must think about such as: designing and evaluating features, increasing traffic, earning income, creating partners, leveraging affiliates, just to name a few!
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